When you first start blogging, if you don’t share your blog address with your friends, it can feel like you’re writing into a void. With thousands of other Nigerians blogging, you may wonder how your blog will ever get seen, even though you work so hard on your content. I believe there’s an audience for every blog, but finding your audience isn’t always easy: you can write amazing posts and not ever get readers because there are so many other distractions for people online and on their phones. It may be tempting to change what you write about, maybe become the next gossip blog (because among Nigerians gossip blogs reign supreme). If you can bring something unique to it, I’d say go for it, but if you’ll just be copying posts from the reigning gossip blogs (many of which copy their content from other sources), it won’t be easy to make it, so I urge you to aim higher than that and seek out an audience for the type of blog posts you want to write. You’ll be more motivated to blog if you write about what you actually want to write about, and find people who resonate with it, than if you try to write to get traffic.
Here are three ways to find your audience
- Comment authentically on blogs that you love
If you’re drawn to a blog, you may have something in common with its writer and by commenting you give the blogger a chance to trace your comment back to your blog and get to know you a bit—you just might gain a new fan. It’s not only the blogger who’ll read your comment—many who read a blog post also read the comments and they’re potential new fans of your blog.
The caveat is leave a meaningful comment, one that shows you actually read the post and connected with it, something more than “Love your blog” ideally. I’d encourage you to avoid “Please visit my blog” at all costs—it makes you look desperate and with your awesome content, you don’t have to ask for readers!
- Go where people who’d like your blog hang out
If you blog about natural hair, there are online forums where natural hair folks hang out—join them and contribute! If you’re a mom blogger, there are many online hubs for moms such as Super Working Mum. Twitter is an excellent place to find people who are talking about the kinds of things you like—join the conversation and make sure your Twitter profile has a link to your blog so that people who love your tweets can get more of you! Instagram is another excellent place to connect with people because in addition to words, you get to see glimpses into their lives via photos. And once again if you have a link to your blog in your Instagram profile, there’s a good chance your blog will be discovered by people who connect with what you’re sharing.
- Blog consistently
This is my biggest blogging challenge, but when you blog consistently (and you get to decide on the schedule), magic happens and this attracts readers. I don’t know how it works exactly, all I know is there’s nothing worse than falling in love with a blog then having to wait weeks or months for the next update, and not knowing when the next update after that will come. Many of us like to know when we can expect to read something new from the blogger. Maybe you’re more likely to share a blog that you read on a regular basis with a friend, because it becomes part of your schedule so you’re more likely to talk about it.
If you’re a blogger, how did you find your audience?
If you’re a blog reader, how did you find your favourite blogs?