My thoughts on promoting your blog on someone else’s blog

If you’re a blogger or if you read blogs, you may have seen someone promoting their blog, business, or event in the comments of your blog or another blogger’s blog. Let’s go through some of the ways this is done.

The Drive-by

This is the person who is so intent on advertising their blog, business, or event that they don’t try to hide it. Imagine writing a post about the loss of a friendship, then checking the comments only to read “Think Pink party on July 6! Tickets only ₦1,200. RSVP at http://thinkpinkparty.com.” It’s spammy, not exactly the response you were expecting, and in about 99% of the cases the person is a true drive-by: you’ve never received a comment from them before, nor will you again. Continue reading